Popular Playthings is an American enterprise set up in 1983 California, USA, focusing in product development, design, production and sales. The products has been selling well to oversea and gaining a great population of parents and children falling in love with them. In 1990, Popular Playthings set up its Chinese company in Shaoguan Guangdong Province, and start selling in Chinese market. The JOY R US is also popular with the children. Popular Playthings specializes in educational games and toys products featuring designed by Bill Hanlon and Steve Wagner.